Lord Balarama is the adi-guru, the original spiritual master. In Chaitanya Lila, Lord Balarama appears as Lord Nityananda, the bestower of mercy to even the most fallen conditioned soul. Therefore His appearance as the son of Rohini and Vasudeva is celebrated by devotees with great jubilation.

On the day of Balarama-purnima, devotees fast till noon. At around 11 a.m., an abhisheka is performed and bhoga of varieties of sweets, savories, chutneys, rice, sabjis, cakes and pastries are offered. Flowers are offered at Their lotus feet and a maha-arati is performed, and a grand feast is served at 2 p.m.